Inside the Australian Sports Betting Industry ─ Trends and Insights For 2024

The sports betting industry in Australia has been experiencing steady growth over the past few years, and it is expected to continue its upward trajectory in 2024. In this article, we will take a closer look at the trends and insights that are shaping the industry in Australia.

Regulatory Changes

One of the most significant developments in the Australian sports industry is the ongoing regulatory changes. The Australian government has been introducing new rules and regulations to improve the safety and fairness of the industry.

In 2024, we can expect to see more focus on responsible gambling measures, including mandatory pre-commitment and self-exclusion schemes.


Responsible Gambling Measures

The Australian government is taking responsible gambling measures very seriously, and there are new rules and regulations being introduced to ensure that players are protected. One such measure is the mandatory pre-commitment scheme, which requires players to set a limit on how much they are willing to spend before they start playing.

This measure is intended to reduce the risk of problem gambling and ensure that players do not spend more than they can afford.

Another measure is the self-exclusion scheme, which allows players to exclude themselves from gambling activities for a set period of time. This measure is designed to help those who are struggling with problem gambling to take a break from the activity and seek help if needed.

When it comes to real money pokies, these responsible gambling measures are crucial in promoting safe and controlled gaming experiences. They empower players to make informed choices about their spending limits and provide support for those facing challenges in managing their gambling habits. By implementing these measures, the government aims to create a safer environment for all players.

Advertising Regulations

Another area of regulatory focus is advertising regulations. The Australian government is seeking to ensure that sports betting operators are not promoting their services in a misleading or deceptive way. There are strict rules around advertising, including requirements for clear and accurate information and warnings about the risks of gambling.

Rise of Mobile Betting


As mobile betting continues to rise in popularity in the Australian sports industry, it is also making its way across Tasman to sports betting NZ. With the increasing penetration of smartphones and tablets in New Zealand, it is likely that more and more Kiwis will also begin to place bets through their mobile devices.

In fact, many of the same trends and insights shaping the Australian sports industry, such as regulatory changes and increased competition, are also relevant to sports operators in New Zealand. As the industry continues to evolve, it is important for operators in both countries to stay on top of these trends and adapt to meet the needs of their customers.

Convenience and Accessibility

One of the main reasons for the rise of mobile betting is the convenience and accessibility it offers. With mobile betting, players can place bets from anywhere at any time, without the need to visit a physical betting shop or use a computer. This convenience has made sports betting more accessible to a wider audience and has contributed to the growth of the industry.

Improved User Experience

Another factor contributing to the rise of mobile betting is the improved user experience offered by mobile apps and websites. Sports betting operators are investing heavily in their mobile platforms to ensure that they are user-friendly, responsive, and feature-rich.

This has made it easier for players to place bets, manage their accounts, and access a range of betting products and services.

Marketing and Promotion

The rise of mobile betting has also been driven by the marketing and promotion efforts of sports operators. Many operators are offering exclusive bonuses and promotions for mobile users, which has encouraged more people to try mobile betting. The use of social media and other digital marketing channels has also helped to increase awareness of mobile betting and attract new customers.

Emerging Technologies


The use of emerging technologies is also driving the growth of the sports industry in Australia. In 2024, we can expect to see more operators incorporating technologies such as artificial intelligence, machine learning, and blockchain into their platforms to enhance the user experience and improve the efficiency of their operations.

Expansion into New Markets

The Australian sports betting industry is expanding into new markets, with an increasing number of operators seeking licenses in other jurisdictions, particularly in Asia. This expansion is driven by a desire to diversify revenue streams and tap into new customer bases.

International Expansion

As the domestic market becomes increasingly competitive, many sports betting operators in Australia are seeking new opportunities abroad. One of the most attractive markets for Australian operators in Asia, which has a rapidly growing sports betting industry and a large and enthusiastic customer base.

The expansion into new markets also provides operators with a buffer against regulatory changes in the domestic market.

Challenges of International Expansion

Expanding into new markets is not without its challenges, however. Each jurisdiction has its own set of rules and regulations, which can make it difficult for operators to enter and operate in these markets. Operators must also be aware of cultural differences and tailor their services to suit the needs and preferences of the local market.

Benefits of Expansion

Despite these challenges, the benefits of expanding into new markets are clear. Operators can diversify their revenue streams, reduce their reliance on the domestic market, and tap into new customer bases. By expanding into new markets, operators can also gain valuable experience in different regulatory environments and build their reputation as a global player in the industry.

Increased Competition


The sports betting industry in Australia is becoming increasingly competitive, with more operators entering the market and existing operators expanding their offerings. This competition is driving innovation and improving the overall quality of services on offer.

To remain competitive, operators are offering new and innovative betting products and services to attract and retain customers. This includes a focus on better odds, improved user experiences, and expanded betting markets.

As competition continues to increase, operators must be able to adapt and evolve to stay ahead of the curve and meet the changing needs of their customers.


The sports betting industry in Australia is a dynamic and evolving industry. In 2024, we can expect to see continued growth driven by regulatory changes, the rise of mobile betting, emerging technologies, expansion into new markets, and increased competition.

As the industry continues to mature, it is important for operators to remain adaptable and responsive to these trends and insights in order to stay ahead of the curve.